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Case study: The Rise of Spotify Wrapped and How Personalization Builds Loyalty
Every December, Spotify doesn’t just release a feature, it creates a cultural moment. Spotify Wrapped, first launched in 2015 as a simple...
Sep 32 min read


🎬 Inspired by Brum: The Film is Out - And Birmingham is Watching
On 18 August 2025 , our short film Inspired by Brum finally stepped out into the world. After months of planning, countless late nights,...
Sep 12 min read


Case study: How Netflix Revolutionized Entertainment and The Story Behind the Success
Netflix’s journey from a DVD rental service to a global entertainment empire in just over two decades has revolutionised how we consume...
Sep 13 min read


Case Study: How LEGO Built a Global Empire of Play and Creativity
From a small Danish workshop in 1932 to a global powerhouse worth over $9 billion, LEGO has become far more than just a toy company. It’s...
Sep 13 min read


Case study: How Apple Sells a Phone Without Saying Anything About the Phone
Apple isn’t just a tech company; it’s a cultural phenomenon. With over 1.5 billion active iPhone users worldwide, Apple continues to sell...
Sep 13 min read


🎬 1830 Crew Films Presents: Inspired by Brum - A Cinematic Ode to the Heart of Birmingham
What happens when a travel filmmaker, a sports photographer, and a storyteller with something to prove sets out to capture the soul of a...
Jul 233 min read


Pinky Promise – A Story That We Decided to Co-Produce
Directed by Mukesh Manjunath and starring Naina Bhan and Yuktam Khosla , Pinky Promise is a short film that leans into one of the most...
Jul 215 min read


Reflecting on My Placement Year as a Content Lead
Stepping into the world of a startup might not be what you picture when you think of a typical office job. You won’t walk into a...
Jul 145 min read
Behind the Scenes: Our Content Creation Process from Idea to Final Delivery
Creating high-quality content isn’t just about putting words and visuals together—it’s a structured process that ensures every piece is...
Mar 174 min read


Maximising Ticket Sales: The Power of Aftermovie Hype in Event Promotion
You might be wondering—what exactly is an Aftermovie? Let us explain. An Aftermovie is a high-energy, cinematic recap of an event. It is...
Mar 63 min read


Why Summer Ball is a Must for Students
Summer Ball Day event The Summer Ball is more than just a glamorous night out—it’s a defining moment of university life. As the academic...
Feb 283 min read


“Instagram Reels Are Cute, But Will They Build Your Legacy?”
Let’s paint a picture. Your SU’s latest event goes off without a hitch. The room’s buzzing, everyone’s vibing, and someone’s on their...
Dec 18, 20244 min read


Why Quick Turnaround Matters for Student Unions
In today’s fast-paced digital landscape, timing is everything. For Students’ Unions (SUs), where events, campaigns, and student needs...
Dec 13, 20242 min read


How We Successfully Produced a Fully Edited 89-Second Video for BCUSU's "Big Welcome Day" in Just 50 Hours
Big Welcome Day 2024 - Aftermovie Introduction In August 2023, we worked with the Birmingham City University Students' Union (BCUSU) to...
Dec 6, 20244 min read


The Inside Story: How Project LUU Came to Life
With Welcome Week kicking off a fresh academic year, September is a buzzing month across UK universities. As a team that has a...
Nov 28, 20244 min read


3 Ways to Use Visual Storytelling to Showcase Campus Life and Engage New Students
Every Students’ Union (SU) wants to capture the vibrancy of campus life, especially during events like Welcome Week/Re-Freshers, where...
Nov 25, 20242 min read


Case Study: How Leeds University Union’s Grid Post Boosted Engagement Numbers Dramatically - 900+ Likes
Every Students’ Union (SU) wants its content to shine. You want each post not just to appear good but to engage, connect, and communicate...
Nov 14, 20242 min read


Snickers: You’re Not You When You’re Hungry
Let’s face it: we all have those moments when hunger takes over, transforming us from charming companions into grumpy gremlins. Enter...
Nov 6, 20243 min read


1830 Crew Joins Barclays Eagle Labs' Digital Direction Program, Embarks on a New Journey at STEAMHouse Coworking Space
We are thrilled to announce that 1830 Crew has been accepted into the Digital Direction program, a collaboration with Barclays Eagle...
Oct 30, 20241 min read


How to Make the Most of Every Last Drop: Lessons from Heinz's 'The Last Drop'
Imagine this: you’re eating a burger, fries on the side, and as you’re about to take a bite, a drop of Heinz Ketchup falls onto your...
Oct 24, 20243 min read
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