Why Quick Turnaround Matters for Student Unions
- Suvadeep Biswas
- Dec 13, 2024
- 2 min read
In today’s fast-paced digital landscape, timing is everything. For Students’ Unions (SUs), where events, campaigns, and student needs evolve rapidly, having a quick turnaround can be the difference between staying relevant and missing the moment. Here’s why prioritising speed and agility is crucial for SUs aiming to connect and engage effectively.
1. Staying Relevant in the Moment
Campus life moves at lightning speed, especially during key periods like Freshers Week, Elections, and awareness campaigns. Quick turnaround ensures your SU captures and shares moments when they are most impactful.
Why It Matters: A post about a successful event hour—or even days—later can lose momentum. Real-time updates resonate with students when excitement is still fresh.
Example: Sharing a live recap of the Freshers Fair as it is happening can generate buzz and encourage even more participation.
2. Meeting Student Expectations
Students are accustomed to instant content from brands, influencers, and peers. They expect the same from their SU. Delayed responses or slow content updates risk disengagement.
Why It Matters: Quick updates show students that their SU is active, responsive, and aligned with their fast-paced world.
Example: If a last-minute venue change is not communicated promptly, students may miss out, affecting trust and participation. Tools like chatbots can instantly share updates, answer FAQs, and ensure students stay informed in real-time.
3. Building Trust Through Responsiveness
SUs thrive on student feedback and participation. Demonstrating quick action on suggestions or issues builds credibility and reinforces that the SU truly listens. As much as possible, avoid saying ‘send us an email’, this is a big turnoff to members. If you can resolve it, do it as soon as possible. The impression you make by quick responses is very valuable.
Why It Matters: Being agile shows students that their voices are heard, and their needs prioritised.
Example: If students suggest a better event hashtag during Freshers, using it quickly can boost engagement and show flexibility. Giving shoutouts and tagging them helps amplify the reach and makes them feel valued.
4. Maximizing Engagement Opportunities
Social media algorithms often reward timely content, prioritising posts capitalising on trending topics or real-time events. Quick turnaround ensures your content stays visible and relevant.
Why It Matters: Timing can boost visibility and interaction, turning a post into a viral moment that increases awareness about your SU.
Example: Sharing a trending meme format with a campus twist can make your SU’s voice part of the conversation. Check out this video for inspiration:
Tips for Ensuring a Quick Turnaround
Plan: Have templates and tools ready for events and campaigns.
Empower Teams: Delegate tasks and encourage collaboration to speed up decision-making.
Leverage Technology: Use tools like Canva for quick edits, CapCut for video creation, and social media apps with scheduling features for seamless, real-time updates.
Evaluate and Adapt: Reflect on what worked and improve for the next project.
Quick Turnaround = Big Impact
Ultimately, agility is not just about speed—it is about creating meaningful connections at the right time. For SUs, quick turnaround is a way to stay relevant, responsive, and impactful in the ever-evolving world of student life.
Let us make every moment count!
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