Behind the Scenes: Our Content Creation Process from Idea to Final Delivery

Creating high-quality content isn’t just about putting words and visuals together—it’s a structured process that ensures every piece is strategic, engaging, and aligned with brand goals. At 1830 Crew, our content creation process follows seven structured phases before it reaches you. From brainstorming fresh ideas to refining final details, here's an inside look at how we bring content to life.

Step 1: Ideation & Research – Finding the Right Idea

Before creating any content, we start with research. This phase is about understanding what works, what’s trending, and what the audience wants to see.

What happens in this phase?

• We analyse trending topics, industry updates, and competitor strategies.

• We conduct keyword research to ensure our content is discoverable.

• We look at past content performance to see what has resonated with audiences.

Example:

If we're planning a reel for an event promo, we check:

• What type of event content is currently getting high engagement?

• Are there viral trends or sounds we can incorporate?

• What emotions do we want to evoke—excitement, nostalgia, or FOMO?

Once we have a clear direction, the best ideas are shortlisted for the next phase.

Step 2: Content Planning – Structuring the Idea

Now that we have a strong concept, we outline the structure. This phase ensures that the message is clear, engaging, and aligned with brand goals.

What happens in this phase?

• We define the content format: Is it a blog, a carousel post, a reel, or an infographic?

• We map out the main message and key takeaways.

• We decide on tone—formal, casual, humorous, or storytelling-based.

Example: 

For a Summer Ball promotional blog, we:

• Research what makes events like Summer Ball unmissable for students—the music, the chance to dress up, or the final big celebration before graduation.

• Highlight why professional content creation matters—students want to relive the night through high-quality photos and videos.

• Structure the blog to promote the event and position 1830 Crew as the team that ensures those memories last beyond the night.

With this solid plan, we move on to crafting a compelling piece that excites students and showcases the 1830 Crew’s expertise.

Structuring the idea

Step 3: Content Creation Process – Bringing Ideas to Life

This is where the real action happens! The content is written, filmed, designed, or edited based on the approved plan.

What happens in this phase?

• We craft captions, blog posts, and video scripts.

• We create visuals, infographics, or animations.

• We shoot and edit raw footage.

Example:

For the Warwick varsity BTS, we took our content creation process on the road:

• Traveled to Warwick SU to capture the energy of the Varsity sports event.

• Filmed high-energy moments—crowds cheering, players in action, and behind-the-scenes glimpses of the teams.

• Edited the footage overnight to deliver short-form, engaging content for social media the next day.

Want to see the final result? [Watch the BTS reel, click here: Warwick Varsity BTS]

Whether it’s an event recap, a behind-the-scenes reel, or a branded campaign, every piece of content is carefully crafted to tell a story.

Step 4: Review & Approval – Refining the Details

Every piece of content is checked to ensure quality, consistency, and accuracy before it goes live.

What happens in this phase?

• Proofreading for grammar, clarity, and readability.

• Visual checks—are images high-quality and properly formatted?

• SEO checks—are keywords naturally placed?

Example:

If we’re posting an Instagram carousel, we ensure:

• The first slide grabs attention (e.g., “Did You Know?” or “5 Event Planning Mistakes”).

• The text is easy to read and well-spaced.

• The last slide includes a call-to-action (CTA) like “Save this post” or “DM us to learn more.”

To maintain high standards, we follow a Pre-Publishing Checklist that covers everything from grammar checks to mobile responsiveness.

Want to see our full checklist? Click here for the Prepublish Checklist to explore the steps we follow before every post goes live!

Step 5: Scheduling & Posting – Perfect Timing Matters

Timing is everything in content marketing. A well-timed post can maximise reach and engagement.

What happens in this phase?

• We schedule content based on the best posting times for each platform.

• We test links, captions, and formatting to ensure no glitches.

• We prepare backup posts in case of last-minute changes.

Example: 

For a fun, relatable reel, we do the following:

• Analyse audience activity to post when engagement is highest—usually during lunch breaks or evening scroll time.

• Double-check the formatting and captions to ensure smooth playback and accessibility.

• Have a backup post ready in case of unexpected changes or trends we need to jump on.

This way, we maximise visibility and make sure our content gets the attention it deserves!

Step 6: Promotion & Engagement – Making It Seen

Posting content is just the start. To maximise reach, we ensure it gets the right visibility.

What happens in this phase?

• Engagement tracking—we respond to comments, messages, and shares.

• Community interactions—we create polls, Q&As, and interactive elements.

• Paid promotions—if needed, we boost posts for wider reach.

Example:

If a reel isn’t performing well, we might:

• Change the thumbnail to a more eye-catching image.

• Test a different caption style (e.g., adding humour or curiosity).

• Cross-promote it on stories with an engaging question.

By actively managing engagement, we ensure that content reaches the right audience.

Step 7: Performance Tracking & Optimisation – Learning & Improving

The last step is analysing results to see what worked and what can be improved.

What happens in this phase?

• We track likes, shares, saves, and overall reach.

• We identify the best-performing content for repurposing.

• We tweak future strategies based on data.

Example:

If a behind-the-scenes video gets more engagement than a polished promo, we:

• Incorporate more BTS content into future campaigns.

• Encourage more raw, unfiltered storytelling.

• Test longer vs. shorter formats to see what works best.

By constantly analysing and adapting, we refine our content strategy for better results.

Final Thoughts: Why This Process Matters

Content marketing isn’t just about posting pretty visuals and clever captions. Every piece of content we deliver goes through a strategic process to ensure it meets high standards.

By following these seven steps, we ensure that your content is well-researched, relevant, visually appealing, timely, high-quality, and optimised for performance. So the next time you see one of our posts, blogs, or videos, know that it’s been planned, created, reviewed, and optimised to give you the best experience.